Hireo is your business connection with China
H Ireo made in Italy is a project by Punto Zero International , which aim is to improve the commercial exchange between Italy and China on a business , touristic and cultural point of view. It was born in 2013 but soon grown up to be opened at 360° to italian private, companies, private and public associations whose intent is to establish a contact with China. Born from an idea of Arianna Battini, a tuscan businesswoman who has been having business relationships since 1995 with several Chinese companies in the leather goods and shoes field.
In this time that passed by, Mrs Battini has increased her portfolio of contacts and partnerships which are connected to various commercial sectors. Her experience has become crossed either on the territory and on the several business proficiencies , and she can read the cultural differences between China and Italy and this way to interpret the changing of the times.
We started to offer Italian luxury goods to Chinese private people who were often traveling to Italy and were in need of staying in wonderful hotels, villas, enjoy the spas or the restaurants in the historical heart of the Italian beautiful cities. The activity was also including the personal stylist, the real estate and the old cars buying.
This experience and the multiples contacts we have established in these years are now converged in something more wider and concentrated to the business trade opportunities.
More people joined , Francesco Matera who is following the market strategy development and Sabrina Pistolato , who is following the marketing and communication ,
The project is now a real business opportunity for Italian companies who wish to export to China and establish and consolidate their brand in Mainland .
The Hireo logo symbolizes the flower of the iris, a pale blue flower that grows wild in Tuscany amidst olive groves, especially near Florence and Lucca. Its rhizome, that is ireos, is rich in the essence of a persistent but sweet scent of violet, which is felt especially in the morning at dawn. It seems that the plant, already known to Pliny, was cultivated in Tuscany already at the beginning of the XVIII century.
We chose the iris flower because in the Renaissance a variant of the iris was stylized in a heraldic way to symbolize the city of Florence, which represents the historical, artistic and cultural heart of Italy.